{"id":27295,"date":"2025-11-29T09:46:00","date_gmt":"2025-11-29T12:46:00","guid":{"rendered":"https:\/\/diariodocomercio.com.br\/mix\/?p=27295"},"modified":"2025-11-27T17:19:49","modified_gmt":"2025-11-27T20:19:49","slug":"fabrica-gigante-de-eletrodomesticos-que-produzia-300-mil-maquinas-de-lavar-por-ano-encerra-suas-operacoes-neste-pais","status":"publish","type":"post","link":"https:\/\/diariodocomercio.com.br\/mix\/fabrica-gigante-de-eletrodomesticos-que-produzia-300-mil-maquinas-de-lavar-por-ano-encerra-suas-operacoes-neste-pais\/","title":{"rendered":"F\u00e1brica gigante de eletrodom\u00e9sticos, que produzia 300 mil m\u00e1quinas de lavar por ano, encerra suas opera\u00e7\u00f5es neste pa\u00eds"},"content":{"rendered":"\n<p>A multinacional <strong>Whirlpool,<\/strong> detentora das marcas<strong> Consul <\/strong>e<strong> Brastemp, <\/strong>anunciou o fechamento de sua f\u00e1brica localizada em Pilar, na Argentina. O an\u00fancio foi feito nesta quarta-feira, 26 de novembro, e integra a estrat\u00e9gia da empresa de revisar e aprimorar sua estrutura produtiva.<\/p>\n\n\n\n<p>A f\u00e1brica, inaugurada no final de 2022 com um investimento de US$ 52 milh\u00f5es, tinha a capacidade de produzir 300.000 m\u00e1quinas de lavar por ano.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"672\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-1200x672.avif\" alt=\"\" class=\"wp-image-27300\" style=\"width:627px;height:auto\" srcset=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-1200x672.avif 1200w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-300x168.avif 300w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-768x430.avif 768w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-150x84.avif 150w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-750x420.avif 750w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI-1140x638.avif 1140w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/por-la-caida-del-consumo-y-mayores-importaciones-whirlpool-cerro-su-planta-y-despidio-a-220-trabajadores-foto-whirlpool-32VSS5OHURB2RMYDJQLEXCAFDI.avif 1440w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Devido \u00e0 queda no consumo e ao aumento das importa\u00e7\u00f5es, a Whirlpool fechou sua f\u00e1brica e demitiu 220 funcion\u00e1rios (Foto: Whirlpool)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A decis\u00e3o da Whirlpool ocorre em um clima econ\u00f4mico desfavor\u00e1vel na Argentina, agravado pelas medidas fiscais adotadas pelo governo de Javier Milei. Em 2024, a infla\u00e7\u00e3o anual no pa\u00eds chegou a 117,8%. Este cen\u00e1rio incentiva multinacionais a reavaliar suas opera\u00e7\u00f5es na Argentina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empresas estrangeiras reavaliam presen\u00e7a na Argentina<\/h2>\n\n\n<style>@media (min-width: 992px) {\n    .recomendadorV2Area1 {\n        width: 280px;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n        width: calc(100% - 280px);\n    }\n}\n\n@media (max-width: 992px) {\n    .recomendadorV2Button {\n        margin: 0 auto;\n    }\n    .recomendadorV2Area {\n        flex-direction: column;\n        text-align: center;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n    }\n}\n\n.recomendadorV2Area {\n    background: #eeeeee3d;\n    border-radius: 10px;\n    padding: 15px;\n    display: flex;\n    margin: 15px auto;\n    border: 1px solid #00000014;\n    max-width: 800px;\n}\n\n.recomendadorV2Area1 img {\n    width: 280px;\n    height: auto;\n    border-radius: 8px;\n}\n\n.linkrecomendadorv2 {\n    text-decoration: none !important;\n}\n\n.recomendadorV2Area2 .recomendadorV2Type {\n    text-transform: uppercase;\n    font-weight: 500;\n    font-size: 11px;\n    letter-spacing: 2px;\n    color: #666;\n    margin: 12px 0;\n    display: block;\n}\n\n.recomendadorV2Title h2 {\n    padding-top: 0px !important;\n    margin: 0px !important;\n    border-left: none !important;\n    padding-left: 0px !important;\n    line-height: 1.3;\n    color: #000 !important;\n    font-size: 24px;\n    margin-bottom: 12px !important;\n}\n\n.recomendadorV2Desc {\n    color: #333;\n    margin: 12px 0px !important;\n    font-size: 15px;\n    line-height: 1.5;\n}\n\n.recomendadorV2Button {\n    width: auto;\n    max-width: 200px;\n    margin: 0;\n    display: inline-flex;\n    align-items: center;\n    background: #1D3557;\n    border-radius: 8px;\n    color: #fff;\n    height: 36px;\n    justify-content: center;\n    text-align: center;\n    font-size: 14px;\n    padding: 0 20px;\n    transition: background-color 0.2s ease;\n}\n\n.recomendadorV2Button:hover {\n    background: #2a4d7a;\n}\n\n.recomendadorV2Button:after {\n    margin-top: -2px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 8px;\n}\n\n.recomendadorV2Alert {\n    text-align: left;\n    font-size: 11px;\n    margin-top: 8px;\n    color: #666;\n}\n\n.recomendadorFixedArea {\n    width: 100%;\n    display: flex;\n    justify-content: center;\n    align-items: center;\n}\n\n@media (min-width: 992px) {\n    #recomendadorFixed {\n        width: 32% !important;\n        left: 5%;\n    }\n    .recomendadorCloseFixed{\n        right: inherit !important;\n        left: 378px !important;\n    }\n}\n\n#recomendadorFixed {\n    width: 90%;\n    box-shadow: 0 10px 20px 0px #00000057;\n    display: none;\n    height: 90px;\n    background: #F6F6F6;\n    position: fixed;\n    flex-direction: row;\n    bottom: 10px;\n    z-index: 9999;\n    border-radius: 16px;\n    padding: 7px 10px;\n}\n\n.recomendadorLeftArea {\n    width: 160px;\n}\n\n.recomendadorRightArea h2 {\n    padding-top: 0px;\n    margin: 2px 0px 4px 0px !important;\n    font-weight: 400;\n    text-align: center;\n    padding-left: 0px !important;\n    color: #000 !important;\n    border-left: none !important;\n    line-height: 20px;\n    font-size: 12px !important;\n}\n\n.recomendadorImgFixed {\n    overflow: hidden;\n    padding: 8px 6px;\n    height: 100%;\n}\n\n.recomendadorImgFixed img {\n    height: 100% !important;\n    border-radius: 16px;\n}\n\n.recomendadorRightArea {\n    padding-top: 6px;\n    display: flex;\n    width: calc(100% - 130px);\n    justify-content: space-between;\n    align-items: center;\n    flex-direction: column;\n}\n\n.recomendadorButtonFixed {\n    margin: 0 auto;\n    background: #1D3557;\n    width: 80%;\n    text-align: center;\n    font-size: 10px;\n    color: #FFF;\n    padding: 2px 10px;\n    border-radius: 3px;\n}\n\n.recomendadorButtonFixed:after {\n    margin-top: -3px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 10px;\n}\n\n.recomendadorAlertFixed {\n    font-weight: 400;\n    text-align: center;\n    color: #484848;\n    font-size: 8px;\n}\n\n.recomendadorCloseFixed {\n    z-index: 99999;\n    display: none;\n    right: 0px;\n    left: inherit;\n    bottom: 99px;\n    position: fixed;\n    justify-content: center;\n    background: #F6F6F6;\n    width: 25px;\n    align-items: center;\n    height: 25px;\n    font-weight: 800;\n    border-radius: 50%;\n    border: 1px solid #EBEBEB;\n}\n\n.recomendadorV2Desc{\n    color: #000000;\n    margin: 20px 0px;\n}\n\n@media (max-width: 576px) {\n    .recomendadorV2Area {\n      padding: 10px;\n      max-width: 100%;\n    }\n  \n    .recomendadorV2Area1 img {\n      width: 100%;\n      border-radius: 6px;\n    }\n  \n    .recomendadorV2Area2 .recomendadorV2Type {\n      font-size: 9px;\n      letter-spacing: 1px;\n      margin: 8px 0;\n    }\n  \n    .recomendadorV2Title h2 {\n      font-size: 18px !important;\n      margin-bottom: 8px !important;\n      line-height: 1.2;\n    }\n  \n    .recomendadorV2Desc {\n      font-size: 14px;\n      margin: 8px 0 !important;\n      line-height: 1.4;\n    }\n  \n    .recomendadorV2Button {\n      font-size: 14px;\n      height: 40px;\n      padding: 0 12px;\n      max-width: 100%;\n      width: 100%;\n    }\n  \n    .recomendadorV2Button:after {\n      padding-left: 6px;\n    }\n  }\n  <\/style>\n        <div class=\"lazyblock-recomendador-v2-2jDGz wp-block-lazyblock-recomendador-v2\">\n        <a class=\"linkrecomendadorv2\" href=\"https:\/\/diariodocomercio.com.br\/mix\/furacao-mais-forte-de-todos-os-tempos-assusta-o-planeta-405-km-h-e-cenario-de-destruicao-total\/?utm_source=lazy\">\n            <div class=\"recomendadorV2Area\">\n            <div class=\"recomendadorV2Area1\">\n                <div class=\"recomendadorV2Img\">\n                <img class=\"lazyloaded\" decoding=\"async\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/image-139.jpg\" data-src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/image-139.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <div class=\"recomendadorV2Area2\">\n                <div class=\"recomendadorV2Type\">\n                    <span>Alerta global<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Title\">\n                <h2><span>Furac\u00e3o hist\u00f3rico \ud83c\udf2a\ufe0f<\/span><\/h2>\n                <\/div>\n                <div class=\"recomendadorV2Desc\">\n                <span>Fen\u00f4meno de 405 km\/h gera cen\u00e1rio de destrui\u00e7\u00e3o total<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Button\">Entenda o risco<\/div>\n                <div class=\"recomendadorV2Alert\"><\/div>\n            <\/div>\n            <\/div>\n        <\/a>\n        <div>\n            <div style=\"z-index:99999;\" id=\"buttonClose\" onclick=\"closeRecomendadorFixed()\">\n            <div class=\"recomendadorCloseFixed\">X<\/div>\n            <\/div>\n            <a href=\"https:\/\/diariodocomercio.com.br\/mix\/furacao-mais-forte-de-todos-os-tempos-assusta-o-planeta-405-km-h-e-cenario-de-destruicao-total\/?utm_source=lazy\">\n            <div class=\"recomendadorFixedArea\">\n                <div id=\"recomendadorFixed\">\n                <div class=\"recomendadorLeftArea\">\n                    <div class=\"recomendadorImgFixed\">\n                    <img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/11\/image-139.jpg\" alt=\"\">\n                    <\/div>\n                <\/div>\n                <div class=\"recomendadorRightArea\">\n                    <div class=\"recomendadorTitleFixed\">\n                    <h2><span>Furac\u00e3o hist\u00f3rico \ud83c\udf2a\ufe0f<\/span><\/h2>\n                    <\/div>\n                    <div class=\"recomendadorButtonFixed\">Entenda o risco<\/div>\n                    <div class=\"recomendadorAlertFixed\"><\/div>\n                <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n        <\/div>\n\n\n\n<p>O fechamento da f\u00e1brica n\u00e3o \u00e9 um caso isolado. Outras empresas de grande porte tamb\u00e9m revisitam sua atua\u00e7\u00e3o no mercado argentino diante da instabilidade econ\u00f4mica. Entre elas, o <strong>Burger King<\/strong> anunciou a venda de suas opera\u00e7\u00f5es no pa\u00eds como parte de uma estrat\u00e9gia ampliada de desinvestimento que inclui o Chile e o M\u00e9xico.<\/p>\n\n\n\n<p>Essas decis\u00f5es s\u00e3o direcionadas pela falta de previsibilidade nas pol\u00edticas econ\u00f4micas locais.<\/p>\n\n\n\n<p>Al\u00e9m do Burger King, a <strong>Carrefour<\/strong> est\u00e1 explorando a venda de ativos na regi\u00e3o, sinalizando um movimento de cautela e reavalia\u00e7\u00e3o diante do ambiente econ\u00f4mico incerto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias da Whirlpool&nbsp;<\/h2>\n\n\n\n<p>Apesar do fechamento da f\u00e1brica em Pilar, a Whirlpool informou que continuar\u00e1 suas opera\u00e7\u00f5es por meio da importa\u00e7\u00e3o, comercializa\u00e7\u00e3o e distribui\u00e7\u00e3o de produtos. Esta abordagem visa manter o atendimento ao consumidor local, sem impactar a disponibilidade de seus produtos no mercado argentino.<\/p>\n\n\n\n<p>A companhia sustenta uma estrutura de equipe que se mant\u00e9m ativa h\u00e1 35 anos no pa\u00eds, abrangendo cerca de 100 a 120 funcion\u00e1rios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marca fechou sua f\u00e1brica e demitiu 220 funcion\u00e1rios.<\/p>\n","protected":false},"author":12,"featured_media":27298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_referencia":"","_links":{"self":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/27295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/comments?post=27295"}],"version-history":[{"count":2,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/27295\/revisions"}],"predecessor-version":[{"id":27390,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/27295\/revisions\/27390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/media\/27298"}],"wp:attachment":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/media?parent=27295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/categories?post=27295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/tags?post=27295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}