{"id":27825,"date":"2025-12-02T12:52:54","date_gmt":"2025-12-02T15:52:54","guid":{"rendered":"https:\/\/diariodocomercio.com.br\/mix\/?p=27825"},"modified":"2025-12-02T12:52:56","modified_gmt":"2025-12-02T15:52:56","slug":"black-friday-ja-acabou-mas-muitas-lojas-ainda-estao-com-promocoes-de-cair-o-queixo-confira-quais","status":"publish","type":"post","link":"https:\/\/diariodocomercio.com.br\/mix\/black-friday-ja-acabou-mas-muitas-lojas-ainda-estao-com-promocoes-de-cair-o-queixo-confira-quais\/","title":{"rendered":"Black Friday j\u00e1 acabou, mas muitas lojas ainda est\u00e3o com promo\u00e7\u00f5es de cair o queixo; confira quais"},"content":{"rendered":"\n<p>A Black Friday terminou oficialmente, mas o clima de liquida\u00e7\u00e3o segue firme no varejo brasileiro. Grandes marcas de moda, como&nbsp;<strong>Lovito, Farm, Hering, Riachuelo, C&amp;A e Renner<\/strong>, ainda mant\u00eam descontos que chegam a&nbsp;<strong>65%<\/strong>, numa tentativa de prolongar o movimento de compras iniciado no fim de semana e recuperar o f\u00f4lego ap\u00f3s resultados abaixo do esperado na data oficial.<\/p>\n\n\n\n<p>Segundo relat\u00f3rio da XP, as vendas do e-commerce perderam for\u00e7a exatamente na sexta-feira (28), o dia mais aguardado da Black Friday, ficando pr\u00f3ximas ao piso das proje\u00e7\u00f5es entre quinta (27) e domingo (30). A antecipa\u00e7\u00e3o das compras, impulsionada por promo\u00e7\u00f5es que come\u00e7aram no in\u00edcio de novembro, teria reduzido o impacto da data tradicional.<\/p>\n\n\n\n<p>Apesar da perda de ritmo na sexta, o fim de semana promocional mostrou a for\u00e7a do com\u00e9rcio digital. Dados do \u00cdndice Cielo do Varejo Ampliado (ICVA) indicam que o e-commerce cresceu&nbsp;<strong>9%<\/strong>&nbsp;em rela\u00e7\u00e3o a 2024, enquanto o varejo f\u00edsico caiu&nbsp;<strong>1,4%<\/strong>&nbsp;no mesmo per\u00edodo. O varejo total registrou varia\u00e7\u00e3o positiva de&nbsp;<strong>0,8%<\/strong>.<\/p>\n\n\n\n<p>O comportamento do consumidor tamb\u00e9m chamou aten\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Picos de vendas<\/strong>\u00a0online ocorreram nas madrugadas e noites entre 28 e 30 de novembro;<\/li>\n\n\n\n<li>No varejo f\u00edsico, a maior movimenta\u00e7\u00e3o foi pr\u00f3xima do hor\u00e1rio de almo\u00e7o;<\/li>\n\n\n\n<li>A participa\u00e7\u00e3o masculina foi maior em volume de compras, mas o t\u00edquete m\u00e9dio feminino superou;<\/li>\n\n\n\n<li>As classes baixa e m\u00e9dia lideraram em volume, enquanto a alt\u00edssima renda representou quase\u00a0<strong>50% do faturamento<\/strong>digital, com t\u00edquete m\u00e9dio de R$ 504,92.<\/li>\n<\/ul>\n\n\n\n<p>Com uma Black Friday aquecida no come\u00e7o, mas fria no dia principal, especialistas afirmam que muitas marcas optaram por estender as promo\u00e7\u00f5es como estrat\u00e9gia para manter o fluxo de vendas e reduzir estoques antes do Natal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Onde ainda h\u00e1 descontos de at\u00e9 65%<\/strong><\/h2>\n\n\n\n<p>Mesmo ap\u00f3s o encerramento oficial da Black Friday, diversas lojas seguem operando com grandes ofertas com itens de moda feminina e cole\u00e7\u00f5es selecionadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/shopee.com.br\/lovito.br\" target=\"_blank\" rel=\"noopener\">Lovito<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.farmrio.com.br\/?srsltid=AfmBOorQvhzpsaioX6pRXps0LeMhFXTGOxYWEhE--8HXE2gxEXhZ0w_e\" target=\"_blank\" rel=\"noopener\">Farm<\/a><\/strong>\u00a0<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.hering.com.br\" target=\"_blank\" rel=\"noopener\">Hering<\/a><\/strong>\u00a0<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.riachuelo.com.br\" target=\"_blank\" rel=\"noopener\">Riachuelo<\/a><\/strong>\u00a0 <\/li>\n\n\n\n<li><a href=\"https:\/\/www.cea.com.br\" target=\"_blank\" rel=\"noopener\"><strong>C&amp;A<\/strong>\u00a0<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.lojasrenner.com.br\" target=\"_blank\" rel=\"noopener\">Renner<\/a><\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"300\" height=\"300\" data-id=\"27829\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-23.png\" alt=\"\" class=\"wp-image-27829\" srcset=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-23.png 300w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-23-150x150.png 150w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-23-96x96.png 96w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-23-75x75.png 75w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"300\" height=\"300\" data-id=\"27827\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-21.png\" alt=\"\" class=\"wp-image-27827\" srcset=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-21.png 300w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-21-150x150.png 150w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-21-96x96.png 96w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-21-75x75.png 75w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"300\" height=\"300\" data-id=\"27826\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-20.png\" alt=\"\" class=\"wp-image-27826\" srcset=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-20.png 300w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-20-150x150.png 150w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-20-96x96.png 96w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-20-75x75.png 75w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"300\" height=\"300\" data-id=\"27828\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-22.png\" alt=\"\" class=\"wp-image-27828\" srcset=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-22.png 300w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-22-150x150.png 150w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-22-96x96.png 96w, https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/12\/image-22-75x75.png 75w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A tend\u00eancia, segundo analistas do varejo, \u00e9 que essas promo\u00e7\u00f5es se estendam at\u00e9 a primeira quinzena de dezembro, per\u00edodo em que tradicionalmente ocorre uma desacelera\u00e7\u00e3o do consumo antes do forte pico natalino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday terminou oficialmente, mas o clima de liquida\u00e7\u00e3o segue firme no varejo brasileiro. Grandes marcas de moda, como&nbsp;Lovito, Farm, Hering, Riachuelo, C&amp;A e Renner, ainda mant\u00eam descontos que chegam a&nbsp;65%, numa tentativa de prolongar o movimento de compras iniciado no fim de semana e recuperar o f\u00f4lego ap\u00f3s resultados abaixo do esperado na [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":27167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_referencia":"","_links":{"self":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/27825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/comments?post=27825"}],"version-history":[{"count":1,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/27825\/revisions"}],"predecessor-version":[{"id":27830,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/27825\/revisions\/27830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/media\/27167"}],"wp:attachment":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/media?parent=27825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/categories?post=27825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/tags?post=27825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}