{"id":30582,"date":"2025-12-30T13:48:00","date_gmt":"2025-12-30T16:48:00","guid":{"rendered":"https:\/\/diariodocomercio.com.br\/mix\/?p=30582"},"modified":"2025-12-30T18:10:06","modified_gmt":"2025-12-30T21:10:06","slug":"empresario-lucrou-r-54-bilhoes-vendendo-seus-negocios-para-a-coca-cola-e-deu-um-conselho-nao-empreendam","status":"publish","type":"post","link":"https:\/\/diariodocomercio.com.br\/mix\/empresario-lucrou-r-54-bilhoes-vendendo-seus-negocios-para-a-coca-cola-e-deu-um-conselho-nao-empreendam\/","title":{"rendered":"Empres\u00e1rio lucrou R$ 54 bilh\u00f5es vendendo seus neg\u00f3cios para a Coca-Cola e deu um conselho: \u201cn\u00e3o empreendam\u201d"},"content":{"rendered":"\n<p>Respons\u00e1vel por duas das maiores aquisi\u00e7\u00f5es da hist\u00f3ria da Coca-Cola, o empres\u00e1rio americano <strong>Mike Repole<\/strong>, que lucrou cerca de <strong>US$ 9,7 bilh\u00f5es (R$ 54 bilh\u00f5es)<\/strong> ao vender as marcas Glaceau e BodyArmor, surpreendeu ao fazer um alerta direto a quem sonha em abrir o pr\u00f3prio neg\u00f3cio: <strong>n\u00e3o empreenda<\/strong>. Segundo ele, a maioria das hist\u00f3rias de sucesso ignora a parte mais dura do caminho \u2014 aquela em que a fal\u00eancia \u00e9 uma amea\u00e7a di\u00e1ria.<\/p>\n\n\n\n<p>Repole deu a declara\u00e7\u00e3o em entrevista ao canal <strong>School of Hard Knocks<\/strong>, conhecido por ouvir empres\u00e1rios de grande sucesso. Na conversa, o bilion\u00e1rio afirmou que passa mais tempo <strong>desencorajando pessoas a empreender<\/strong> do que incentivando.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEu gasto mais tempo falando para as pessoas n\u00e3o serem empreendedoras\u201d, disse Repole. \u201cOs primeiros cinco anos eu chamo de anos de sobreviv\u00eancia. Todos os dias voc\u00ea pode quebrar.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>A fala ganha peso pelo hist\u00f3rico do empres\u00e1rio. Nascido no Queens, em Nova York, Repole cofundou a <strong>Glaceau<\/strong> em 1999, empresa respons\u00e1vel por bebidas como <strong>Smartwater<\/strong> e <strong>Vitaminwater<\/strong>. O neg\u00f3cio saiu de <strong>US$ 1 milh\u00e3o em vendas no primeiro ano<\/strong> para mais de <strong>US$ 1 bilh\u00e3o em faturamento<\/strong>, at\u00e9 ser comprado pela Coca-Cola em 2007 por <strong>US$ 4,1 bilh\u00f5es<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theschoolofhardknocks\/video\/7548160071377718559\" data-video-id=\"7548160071377718559\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theschoolofhardknocks\" href=\"https:\/\/www.tiktok.com\/@theschoolofhardknocks?refer=embed\" rel=\"noopener\">@theschoolofhardknocks<\/a> <p>He\u2019s a multi-BILLIONAIRE \ud83e\udd2f he sold his companies BODYARMOR and Vitaminwater to Coca-Cola for $12 BILLION! I interviewed Mike Repole in Florida and I asked him if he thinks everyone is built for entrepreneurship. I also asked him whether or not he failed on his way to becoming a billionaire. Since he sold two beverage giants for billions of dollars I asked him whether he thinks product or distribution is more important in business. Lastly, I asked him if he would consider himself to be crazy. <a title=\"wealth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wealth?refer=embed\" rel=\"noopener\">#wealth<\/a> <a title=\"entrepreneur\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/entrepreneur?refer=embed\" rel=\"noopener\">#entrepreneur<\/a> <a title=\"financialfreedom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/financialfreedom?refer=embed\" rel=\"noopener\">#financialfreedom<\/a> <a title=\"motivation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/motivation?refer=embed\" rel=\"noopener\">#motivation<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - The School of Hard Knocks\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7548160092282063646?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; The School of Hard Knocks<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Da Smartwater ao maior neg\u00f3cio da Coca-Cola<\/strong><\/h2>\n\n\n<style>@media (min-width: 992px) {\n    .recomendadorV2Area1 {\n        width: 280px;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n        width: calc(100% - 280px);\n    }\n}\n\n@media (max-width: 992px) {\n    .recomendadorV2Button {\n        margin: 0 auto;\n    }\n    .recomendadorV2Area {\n        flex-direction: column;\n        text-align: center;\n    }\n    .recomendadorV2Area2 {\n        padding: 0px 20px;\n    }\n}\n\n.recomendadorV2Area {\n    background: #eeeeee3d;\n    border-radius: 10px;\n    padding: 15px;\n    display: flex;\n    margin: 15px auto;\n    border: 1px solid #00000014;\n    max-width: 800px;\n}\n\n.recomendadorV2Area1 img {\n    width: 280px;\n    height: auto;\n    border-radius: 8px;\n}\n\n.linkrecomendadorv2 {\n    text-decoration: none !important;\n}\n\n.recomendadorV2Area2 .recomendadorV2Type {\n    text-transform: uppercase;\n    font-weight: 500;\n    font-size: 11px;\n    letter-spacing: 2px;\n    color: #666;\n    margin: 12px 0;\n    display: block;\n}\n\n.recomendadorV2Title h2 {\n    padding-top: 0px !important;\n    margin: 0px !important;\n    border-left: none !important;\n    padding-left: 0px !important;\n    line-height: 1.3;\n    color: #000 !important;\n    font-size: 24px;\n    margin-bottom: 12px !important;\n}\n\n.recomendadorV2Desc {\n    color: #333;\n    margin: 12px 0px !important;\n    font-size: 15px;\n    line-height: 1.5;\n}\n\n.recomendadorV2Button {\n    width: auto;\n    max-width: 200px;\n    margin: 0;\n    display: inline-flex;\n    align-items: center;\n    background: #1D3557;\n    border-radius: 8px;\n    color: #fff;\n    height: 36px;\n    justify-content: center;\n    text-align: center;\n    font-size: 14px;\n    padding: 0 20px;\n    transition: background-color 0.2s ease;\n}\n\n.recomendadorV2Button:hover {\n    background: #2a4d7a;\n}\n\n.recomendadorV2Button:after {\n    margin-top: -2px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 8px;\n}\n\n.recomendadorV2Alert {\n    text-align: left;\n    font-size: 11px;\n    margin-top: 8px;\n    color: #666;\n}\n\n.recomendadorFixedArea {\n    width: 100%;\n    display: flex;\n    justify-content: center;\n    align-items: center;\n}\n\n@media (min-width: 992px) {\n    #recomendadorFixed {\n        width: 32% !important;\n        left: 5%;\n    }\n    .recomendadorCloseFixed{\n        right: inherit !important;\n        left: 378px !important;\n    }\n}\n\n#recomendadorFixed {\n    width: 90%;\n    box-shadow: 0 10px 20px 0px #00000057;\n    display: none;\n    height: 90px;\n    background: #F6F6F6;\n    position: fixed;\n    flex-direction: row;\n    bottom: 10px;\n    z-index: 9999;\n    border-radius: 16px;\n    padding: 7px 10px;\n}\n\n.recomendadorLeftArea {\n    width: 160px;\n}\n\n.recomendadorRightArea h2 {\n    padding-top: 0px;\n    margin: 2px 0px 4px 0px !important;\n    font-weight: 400;\n    text-align: center;\n    padding-left: 0px !important;\n    color: #000 !important;\n    border-left: none !important;\n    line-height: 20px;\n    font-size: 12px !important;\n}\n\n.recomendadorImgFixed {\n    overflow: hidden;\n    padding: 8px 6px;\n    height: 100%;\n}\n\n.recomendadorImgFixed img {\n    height: 100% !important;\n    border-radius: 16px;\n}\n\n.recomendadorRightArea {\n    padding-top: 6px;\n    display: flex;\n    width: calc(100% - 130px);\n    justify-content: space-between;\n    align-items: center;\n    flex-direction: column;\n}\n\n.recomendadorButtonFixed {\n    margin: 0 auto;\n    background: #1D3557;\n    width: 80%;\n    text-align: center;\n    font-size: 10px;\n    color: #FFF;\n    padding: 2px 10px;\n    border-radius: 3px;\n}\n\n.recomendadorButtonFixed:after {\n    margin-top: -3px;\n    content: \"\u2192\";\n    padding: 0px 0px 0px 10px;\n}\n\n.recomendadorAlertFixed {\n    font-weight: 400;\n    text-align: center;\n    color: #484848;\n    font-size: 8px;\n}\n\n.recomendadorCloseFixed {\n    z-index: 99999;\n    display: none;\n    right: 0px;\n    left: inherit;\n    bottom: 99px;\n    position: fixed;\n    justify-content: center;\n    background: #F6F6F6;\n    width: 25px;\n    align-items: center;\n    height: 25px;\n    font-weight: 800;\n    border-radius: 50%;\n    border: 1px solid #EBEBEB;\n}\n\n.recomendadorV2Desc{\n    color: #000000;\n    margin: 20px 0px;\n}\n\n@media (max-width: 576px) {\n    .recomendadorV2Area {\n      padding: 10px;\n      max-width: 100%;\n    }\n  \n    .recomendadorV2Area1 img {\n      width: 100%;\n      border-radius: 6px;\n    }\n  \n    .recomendadorV2Area2 .recomendadorV2Type {\n      font-size: 9px;\n      letter-spacing: 1px;\n      margin: 8px 0;\n    }\n  \n    .recomendadorV2Title h2 {\n      font-size: 18px !important;\n      margin-bottom: 8px !important;\n      line-height: 1.2;\n    }\n  \n    .recomendadorV2Desc {\n      font-size: 14px;\n      margin: 8px 0 !important;\n      line-height: 1.4;\n    }\n  \n    .recomendadorV2Button {\n      font-size: 14px;\n      height: 40px;\n      padding: 0 12px;\n      max-width: 100%;\n      width: 100%;\n    }\n  \n    .recomendadorV2Button:after {\n      padding-left: 6px;\n    }\n  }\n  <\/style>\n        <div class=\"lazyblock-recomendador-v2-2jDGz wp-block-lazyblock-recomendador-v2\">\n        <a class=\"linkrecomendadorv2\" href=\"https:\/\/diariodocomercio.com.br\/mix\/apos-104-anos-no-brasil-marca-gigante-de-roupas-deixa-o-pais-e-vai-operar-no-paraguai\/?utm_source=lazy\">\n            <div class=\"recomendadorV2Area\">\n            <div class=\"recomendadorV2Area1\">\n                <div class=\"recomendadorV2Img\">\n                <img class=\"lazyloaded\" decoding=\"async\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/09\/image-102-612x375.jpg\" data-src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/09\/image-102-612x375.jpg\" alt=\"\">\n                <\/div>\n            <\/div>\n            <div class=\"recomendadorV2Area2\">\n                <div class=\"recomendadorV2Type\">\n                    <span>Mercado Hoje<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Title\">\n                <h2><span>Marca sai do Brasil \ud83d\udc55<\/span><\/h2>\n                <\/div>\n                <div class=\"recomendadorV2Desc\">\n                <span>Ap\u00f3s 104 anos, gigante deixa o pa\u00eds<\/span>\n                <\/div>\n                <div class=\"recomendadorV2Button\">Entenda agora<\/div>\n                <div class=\"recomendadorV2Alert\"><\/div>\n            <\/div>\n            <\/div>\n        <\/a>\n        <div>\n            <div style=\"z-index:99999;\" id=\"buttonClose\" onclick=\"closeRecomendadorFixed()\">\n            <div class=\"recomendadorCloseFixed\">X<\/div>\n            <\/div>\n            <a href=\"https:\/\/diariodocomercio.com.br\/mix\/apos-104-anos-no-brasil-marca-gigante-de-roupas-deixa-o-pais-e-vai-operar-no-paraguai\/?utm_source=lazy\">\n            <div class=\"recomendadorFixedArea\">\n                <div id=\"recomendadorFixed\">\n                <div class=\"recomendadorLeftArea\">\n                    <div class=\"recomendadorImgFixed\">\n                    <img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/diariodocomercio.com.br\/mix\/wp-content\/uploads\/2025\/09\/image-102-612x375.jpg\" alt=\"\">\n                    <\/div>\n                <\/div>\n                <div class=\"recomendadorRightArea\">\n                    <div class=\"recomendadorTitleFixed\">\n                    <h2><span>Marca sai do Brasil \ud83d\udc55<\/span><\/h2>\n                    <\/div>\n                    <div class=\"recomendadorButtonFixed\">Entenda agora<\/div>\n                    <div class=\"recomendadorAlertFixed\"><\/div>\n                <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n        <\/div>\n\n\n\n<p>Ap\u00f3s o primeiro grande sucesso, Repole voltou ao mercado em 2011 como cofundador da <strong>BodyArmor<\/strong>, marca de bebida esportiva que ganhou proje\u00e7\u00e3o mundial em 2014, quando o ex-astro da NBA <strong>Kobe Bryant<\/strong> investiu US$ 5 milh\u00f5es e se tornou diretor criativo da empresa.<\/p>\n\n\n\n<p>Em 2021, a Coca-Cola adquiriu os <strong>85% restantes da BodyArmor por US$ 5,6 bilh\u00f5es<\/strong>, no que se tornou a <strong>maior compra de marca j\u00e1 feita pela multinacional<\/strong>.<\/p>\n\n\n\n<p>Hoje, a revista <strong>Forbes<\/strong> estima a fortuna de Repole em <strong>US$ 1,6 bilh\u00e3o<\/strong>, valor constru\u00eddo a partir dessas duas vendas e de outros neg\u00f3cios, como a expans\u00e3o da marca de snacks <strong>Pirate\u2019s Booty<\/strong>, vendida em 2013.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sucesso n\u00e3o \u00e9 regra, \u00e9 exce\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p>Apesar dos n\u00fameros impressionantes, Repole refor\u00e7a que sua trajet\u00f3ria est\u00e1 longe de ser um padr\u00e3o replic\u00e1vel. Segundo ele, o empreendedorismo \u00e9 vendido como um caminho glamouroso, quando na pr\u00e1tica envolve <strong>fracassos constantes, inseguran\u00e7a financeira e press\u00e3o extrema<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHouve dias em que eu realmente n\u00e3o achava que daria certo\u201d, afirmou. \u201cEu falhei v\u00e1rias vezes ao longo do caminho.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>A avalia\u00e7\u00e3o est\u00e1 alinhada com dados do mercado: <strong>mais de dois ter\u00e7os das startups fecham as portas<\/strong>, muitas delas antes de completar cinco anos de exist\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respons\u00e1vel por duas das maiores aquisi\u00e7\u00f5es da hist\u00f3ria da Coca-Cola, o empres\u00e1rio americano Mike Repole, que lucrou cerca de US$ 9,7 bilh\u00f5es (R$ 54 bilh\u00f5es) ao vender as marcas Glaceau e BodyArmor, surpreendeu ao fazer um alerta direto a quem sonha em abrir o pr\u00f3prio neg\u00f3cio: n\u00e3o empreenda. Segundo ele, a maioria das hist\u00f3rias de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":30584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"_referencia":"","_links":{"self":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/30582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/comments?post=30582"}],"version-history":[{"count":2,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/30582\/revisions"}],"predecessor-version":[{"id":30632,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/posts\/30582\/revisions\/30632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/media\/30584"}],"wp:attachment":[{"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/media?parent=30582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/categories?post=30582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diariodocomercio.com.br\/mix\/wp-json\/wp\/v2\/tags?post=30582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}